I'm an online marketing specialist based in the Netherlands, currently at Envipco — a multinational reverse vending machine manufacturer listed on Euronext. My work sits at the intersection of content strategy, organic social, and analytics.

I studied Communication and Media at Erasmus University Rotterdam, which gave me a rigorous foundation in how audiences receive and interpret information — something I apply daily in B2B marketing contexts.

What I write about

This blog is where I think out loud. You'll find frameworks I've tested, observations from working in a niche industrial sector, and notes on the craft of organic growth — particularly on LinkedIn and in content-led strategies.

I'm interested in the gap between how marketers talk about their work and what actually moves the needle. Most writing on marketing is either too abstract or too tactical. I try to be specific.

Outside of work

Originally from Azerbaijan. I photograph on film, watch birds, cycle around Amsterdam, and play padel. I think the best ideas come from adjacent fields.